It goes without saying that running a business comes with its fair share of challenges.

So how can you ensure all of your hard work pays off?

Step 1

Ensure the exact service you are providing is in demand. If that is not the case, it may be worth reconsidering your niche/sector. For example, you may find that there isn’t much demand for “Digital Marketing Dorset” but there’s a huge demand for Search Engine Optimisation in Bournemouth. By niching down, you could have a wider base of potential clients.

Always remember: you can’t supply a non-existent demand.

Step 2

Price your services accurately, being sure to take the time required and your skills into account. Undercutting all the competition is a very common tactic amongst new business owners, but ask yourself: what is my time really worth? Reaching financial success may be trickier if you are working with a much smaller profit margin than all of your competitors.

Step 3

Assess how easy your business is to find.

Are there any signposts locally alerting people to your business?

Does your van have any branding?

Are you being discovered on second-party sites like Handy Local Services?

Do you come up on Google for local searches?

If your potential clients don’t know you exist they will be unable to hire you! Consider your marketing strategy before making any major changes.

By following these 3 steps, you’ll be a success story in no time.

If you’d like to see the services available in your area, browse our directory here.

Or alternatively, you can join our directory with your own business here and gain access to our leads database.

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